Marketing Science—Growth and Evolution
نویسندگان
چکیده
منابع مشابه
Evolution of Marketing to E-marketing
The Internet was initially developed for military purposes but soon grew into an academic tool intended to disseminate research from one institution to another. In the 1990s, the Internet was introduced into the business arena and has steadily grown into a very important business tool that has helped businesses to achieve and improve on their strategic goals. The Internet has created new revenu...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2005
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1040.0112